Born in 1976 in Osaka and still resides there. He has been taking photos while working as a copywriter at an advertising company, and updating the photo blog "A Gap in the Landscape", daily. In June 2018 he published the autobiographical novel, “The Lost Copywriter”. Also the front man of Embern, a band that specialises in summoning UFOs, with a success rate of around 60%.
As a copywriter, he has won numerous awards such as the Saji Keizo Award, the Good Design Award, and the Tokyo Copywriters Club Best Newcomer Award.